LinkedIn has become one of the most powerful business development tools available to business leaders and their teams, yet many CEOs use only a fraction of its potential.
This practical workshop demonstrates how LinkedIn can be used to strengthen professional reputation, build valuable business relationships and create commercial opportunities. Attendees will leave with a fully up-to-date overview of LinkedIn, plus practical strategies they can implement immediately, both personally and across their teams.
Why it matters
People buy from people they trust. Whether winning new clients, attracting talent, strengthening partnerships or increasing brand visibility, business leaders who are active and authentic on LinkedIn create a significant competitive advantage.
This workshop focuses on building genuine relationships and long-term opportunities, rather than using outdated and unfriendly selling techniques.
Members will learn
How recent algorithm changes and new features have changed how we should be behaving on LinkedIn for maximum effect. Includes practical application of good and poor practice.
How to use LinkedIn for building meaningful relationships with clients, prospects, referrers and future talent, without it taking all day.
The importance of unlocking the expertise already within their business by encouraging their leadership team and employees to become visible on LinkedIn.
Takeaways
Attendees will take away a ‘LinkedIn pack’ which includes a LinkedIn profile checklist and an easy-format chart to measure progress. These resources are designed to help members turn learning into action. This will support and assist them to build consistent momentum long after the workshop has finished.
Note: This workshop is part of Uncommon Networking Festival. You must book a free Networking Festival entrance ticket to attend and reserve a workshop space.